Obala Grupa today

Obala Group d.o.o. is one of the most famous beverage distributors in Croatia and the region. It was founded in 1994 as the importer of Orangina for Croatia under the name Obala Promet. Obala Group is also proud of its export activities, which include not only the Adriatic region, but also many other countries around the world: the United States, Singapore, Slovakia, the Czech Republic, Bulgaria, Austria, Italy, Turkey, Hungary, Romania, and Cyprus.

In the mid-1990s, Orangina was an entirely unknown product in the Croatian market. Its quality, the uniqueness of the brand itself, and its carefully planned strategy, quickly captured the market.

After Orangina was accepted in Croatia, Obala Promet set out to do business in the neighboring markets. It opened offices in Bosnia and Herzegovina in 1996 and in Slovenia in 1997.

As the result of its success with Orangina, Obala Promet has signed:
1999 an exclusive distribution agreement for S. Pellegrino, the world famous mineral water
2002 an exclusive distribution agreement with the Stock and Pernod Ricard group
2003 an exclusive distribution agreement for Veuve Clicquot by the LVMH group; Krug champagne, winery Goriška brda; winery Zonin
2006 a license agreement with Schweppes International Limited for the Serbian, Montenegrin, Macedonian and Albanian markets
2007 an exclusive distribution agreement for Tchibo coffee for the markets in Croatia, Slovenia, Bosnia and Herzegovina, Serbia, Montenegro, Kosovo, Macedonia and Albania
October 2007 the company changed its name into OBALA GRUPA d.o.o.
2008 an office in Serbia opened under the name Obala Trade
2008 a contract with the Campari group for the markets of Croatia, Slovenia, Bosnia and Herzegovina, Serbia, Montenegro, Kosovo and Macedonia
2009 a contract with the Moet Hennessy group for the markets in Croatia and Bosnia and Herzegovina
2010 an exclusive distribution agreement with Osotspa, an international company that produces the energy drink SHARK, for the Slovenian market

2010 launching our own products, such as the vodka Tsar and low-carbonation lemon and lime juice – Limona
2014 Obala Group became a licensee for the original Spezi brand with the approval of the license owner, RIEGELE KG – DEUTSCHLAND
2015 Obala Group became a licensee for the Almdudler brand with the approval of the license owner, ALMDUDLER – LIMONADE A.&S. KLEIN GMBH & Co K
2017 Obala Group became a licensee for the brand Rockstar with the approval of the license owner, A.G. Barr P.L.C., Glasgow, UK
Obala Group became a licensee for the brand Franklin & Sons, with the approval of the license owner Global Brands Ltd., Chesterfield, Derbyshire
Obala Group became a licensee for the brand Copperhead, with the approval of the license owner
Obala Group became a licensee for the brand Gin Sul, with the approval of the license owner Vicentina GmbH & Co. KG, Hamburg

As the result of its success with Orangina, Obala Promet, which had won the “golden bottles” award three years in a row for the greatest growth of Orangina per capita, signed for a license in 2002 to produce Orangina.

The story of the success of Orangina, which is a well-known and acknowledged premium product with a stable position on domestic markets even after 20 years, has created a foundation and opportunities for the brand on Central and Eastern European markets, and it has enabled Obala Group to develop into one of the largest distributors in Croatia, Slovenia, Serbia, Montenegro and Bosnia and Herzegovina.