In collaboration with Orangina team, Obala Group launched the Upside Down can with innovative design to always keep Orangina flavour phenomenal. On the shelves at the stores, the new can is standing uspide down and consumers instinctively turn it on the right side when they notice that is not standard. With this, now legendary and internationally known „Shake the pulp“ act, the dormant pulp is evenly distributed inside the can making every sip the premium experience.

Pssst! New can hides regional jargon and the dialects of its customers! Did you find yours?