Obala Group today
Obala Grupa d.o.o. is today one of the leading beverage distributors in Croatia and the wider region – a position built through decades of dedicated work and strategic growth. It all began in 1994, when the company was founded under the name Obala promet, with a clear goal: to introduce the then-unknown Orangina brand to the Croatian market.
Thanks to the quality of the product itself and a carefully crafted market strategy, Orangina quickly gained recognition among consumers. This early success laid the foundation for further business expansion.
Over the years, Obala Grupa continued to grow and expand beyond Croatia’s borders. Today, the company proudly exports to numerous international destinations – from the USA and Singapore, through Central Europe, all the way to Cyprus and Turkey.
The journey from a local importer to a global exporter stands as a testament to the power of vision, the strength of partnerships, and a commitment to the market that has lasted for more than 30 years.
Founded in 1994
After Orangina was accepted in Croatia, Obala Promet started operating in neighboring markets. An office in Bosnia and Herzegovina was opened in 1996, and in Slovenia in 1997.
As a result of the success with Orangina, Obala Promet signs:
1999. contract for the exclusive distributor for the S. Pellegrino brand, the world's most famous mineral water
2002. contract for exclusive distributor for Stock and Pernod Ricard group
2003. contract for the exclusive distributor of the Veuve Clicquot brand from the LVMH group; and the Champagne Circle; Goriška brda winery; Zonin winery
2006. agreement with Schweppes International Limited license for the market of Serbia, Montenegro, Macedonia and Albania
2007. contract for the exclusive distributor for Tchibo coffee for the market of Croatia, Slovenia, Bosnia and Herzegovina, Serbia, Montenegro, Kosovo, Macedonia and Albania.
October 2007 – company name change to OBALA GRUPA doo
2008. opened an office in Serbia under the name Obala trade.
2008. contract with the Campari Group for the market of Croatia, Slovenia, Bosnia and Herzegovina, Serbia, Montenegro, Kosovo and Macedonia.
2009. contract with the Moet Hennessy group for the Croatian and Bosnia and Herzegovina markets.
2010. contract with OSOTSPA international company for the exclusive distributor of energy drink SHARK for the Slovenian market.
2010. launch of own products; TSAR vodka and low-carbonated lemon and lime juice - LIMONE.
2014. Obala Grupa becomes the licensor of the original Spezi brand with the permission of the licensee, the company RIEGELE KG – DEUTSCHLAND
2015. Obala Grupa becomes the licensor of the Almdudler brand with the permission of the licensee, the company ALMDUDLER – LIMONADE A.&S. KLEIN GMBH & Co KG
2017. Obala Grupa becomes a licensor of the Rockstar brand with the permission of the licensee, AG Barr PLC, Glasgow, United Kingdom
Obala Grupa becomes a licensor of the Franklin & Sons brand, with the permission of the licensee, Global Brands Ltd., Chesterfield, Derbyshire
Obala Grupa becomes the licensor of the Copperhead brand, with the permission of the license owner
Obala Grupa becomes the licensor of the Gin Sul brand, with the permission of the licensee, Vicentina GmbH & Co. KG, Hamburg
2018. Obala Grupa becomes the exclusive distributor of Maison Villevert drinks, Hollinger Organic juices and Yogi Tea organic teas.
2019. Obala Grupa becomes the exclusive distributor of RUF products for making desserts.
2020. Obala Grupa becomes the exclusive distributor of Ritter Sport products in Croatia and Slovenia.
Obala Grupa becomes a partner with TSC, an internationally known company specialized in the production of cold snacks, and thus Obala Grupa becomes the exclusive distributor of Milka Choco Snacks and Oreo Fresh Milk Snacks.
In 2021 , in collaboration with Jaffa Crvenka and TSC, Obala Grupa becomes the licensor and manufacturer of Jaffa Orange Choco Milk Snack and Munchmallow Choco Milk Snack.
Obala Grupa becomes the exclusive distributor of Alpenbauer candies.
As a result of success with Orangina, Obala promet, which in 3 consecutive years won "golden bottles" for the highest growth of Orangina per capita, signed a license for the production of Orangina in 2002.
The success story of Orangina, which after 20 years is a well-known and accepted premium product with a stable position in the domestic markets, created the foundation and opportunities for the brand in the markets of Central and Eastern Europe, and enabled the Obala Group to develop into one of the largest distributors in Croatia, Slovenia, Serbia, Montenegro and Bosnia and Herzegovina.
History of Obala Grupa
1994 – The company Obala Promet was founded in Croatia as the first importer of Orangina.
1996 – We opened a branch office in Bosnia and Herzegovina.
1997 – We opened a branch office in Slovenia.
1999 – We signed an exclusive distribution agreement for the brand S. Pellegrino, the world’s most famous mineral water.
2002 – We signed an exclusive distribution agreement for Stock and the Pernod Ricard Group.
2003 – We signed an exclusive distribution agreement for the Veuve Clicquot brand from the LVMH Group.
2003 – We started producing Orangina for the Adriatic region.
2003 – We began distributing the Zonin and Pernod Ricard brands.
2006 – We expanded our operations to Albania and North Macedonia.
2006 – We signed a licensing agreement with Schweppes International Limited for the markets of Serbia, Montenegro, North Macedonia, and Albania.
2007 – The company name was changed to OBALA GRUPA d.o.o.
2007 – We opened a branch in Serbia and began exporting to Kosovo.
2008 – An office was opened in Serbia under the name Obala Trade.
2008 – We signed an agreement with the Campari Group for the markets of Croatia, Slovenia, Bosnia and Herzegovina, Serbia, Montenegro, Kosovo, and North Macedonia.
2008 – We began exporting to Singapore, the Czech Republic, and Slovakia.
2010 – We signed an agreement with the Moët Hennessy Group for the markets of Croatia and Bosnia and Herzegovina.
2010 – We signed an agreement with OSOTSPA, an international company, as the exclusive distributor of the energy drink SHARK for the Slovenian market.
2010 – We launched our own products: TSAR vodka and a lightly carbonated lemon-lime drink called LIMONA.
2010 – We began exporting to the United States of America.
2012 – We began selling Limona in Austria.
2013 – We started exporting to Turkey, Hungary, and Romania.
2014 – We became the licensor of the original Spezi brand, with permission from the license owner, RIEGELE KG – Germany.
2015 – We became the licensor of the Almdudler brand.
2015 – We began exporting to Greece.
2015 – We started distributing Patriarche sparkling wine.
2017 – We became:
Licensor of the Rockstar brand
Licensor of the Franklin & Sons brand, with permission from the license owner, Global Brands Ltd., Chesterfield, Derbyshire
Licensor of the Copperhead brand, with permission from the license owner
Licensor of the Gin Sul brand, with permission from the license owner, Vicentina GmbH & Co. KG, Hamburg
2019 – We began distributing RUF products for baking and desserts.
2020 – We became the exclusive distributor of Ritter Sport products in Croatia and Slovenia, and partnered with TSC, an internationally recognized company specializing in chilled snacks.
2021 – In collaboration with Jaffa Crvenka and TSC, we became the licensor and producer of Jaffa Orange Choco Milk Snack and Munchmallow Choco Milk Snack.
2022 – We became the producer and distributor of the Jupi brand.
2022 – We launched Limona Bitter Lemon, Orangina Rouge, and Orangina Zero.
2023 – We began distributing the BiC brand.
2024 – We started distributing the Needle Gin brand.
2025 – We began distributing the Nestea brand.
