With a hundred years of tradition, the Anuga Fair in Cologne, Germany, has become the leading and the largest one in the world when it comes to innovation and visionary concepts in the field of food and beverages. From 5th to 9th of October 2019, more than 170,000 visitors visited 7 590 exhibitors from 106 countries. The great potential of the largest food and beverage fair in the world has also been recognized by Obala Grupa, which has independently taken part in this major event for the second time in a row.
The brand Limona, which is slowly but surely building its international path, has been introduced through a range of products based on four unique flavors. A bottle full of the Mediterranean, as they call Limona, provided a touch of Mediterranean relaxation to visitors who had the opportunity to taste the products and see for themselves the quality and concept of the brand.
Spezi, which Obala Grupa produces and distributes under license, has shown a new and refreshed face. The storytelling packaging and the delicious blend of cola and juicy orange attracted many old and new faces. The story of friendship and having a good time laid the groundwork for many future partnerships that will help Spezi continue its mission of good fun, humor and friendship in overseas markets.
Orangina, a world-renowned brand, has once again turned the story around, showing how her amazing recipe with pulp and slightly carbonated orange juice is a bait for many people. Refreshments and positive vibes associated with this brand quickly spread through the fair, bringing many business partners and friends to the booth of Obala grupa, designed as a sweet Mediterranean oasis.
While still gathering impressions from Anuga 2019, export and marketing teams of Obala Grupa confirmed their participation at SIAL Paris 2020, which will be held October 18th to 22nd, 2020 in France. Continuous development, dedication and quality products are the guiding principles by which Obala Grupa continues to build its export path and quality partnerships.