80 YEARS OF ORANGINA

Since 1936, Orangina has been re-creating the unique
flavour of the Mediterranean through the authentic
taste of orange fruit pulp and zest.

Orangina is the world famous brand – a PREMIUM product

The name of the brand refers to the fruit it is made from – ORANGES

Its unique bulbous bottle

The design of Orangina bottle has not changed since its creation. Its shape resembles an orange, while the texture feels like an orange peel.

A unique product

A high percentage of natural citrus fruit juice (12%) and orange pieces (2%) which give the drink its natural flavour.

• low percentage of sugar
• low percentage of CO2
• natural orange colour

Shake me!

For the full experience of Orangina flavour, shake the bottle and let your palate enjoy the mix of tangy orange peel and refreshing juice.

ONLY THEN YOU WILL ENJOY THE REAL TASTE OF ORANGINA.

Orangina is a carbonated drink that involves the consumer in the creation of the final product.

ORANGINA IS THE ONLY CARBONATED DRINK THAT CAN BE SHAKEN.

Brand history

Orangina is a French national beverage, even though the idea of a beverage made from fresh oranges originated in Algeria, a country famous for its orange plantations. While looking at the warehouses full of fresh fruit, Leon Beton from Algerian town of Boufarik, thought about the different ways one could enjoy oranges all year round. He dreamed about a formula for a beverage made from oranges grown in his country.

In 1936, at the fair in Marseille, he made a fateful acquaintance that a few years later would result in the creation of the most natural carbonated beverage in the world. Dr Trigo, a Spanish pharmacist, had already been making Naranjina, an orange-based beverage. Leon Beton bought the formula from him and started producing the drink in Algeria.

France, the land of art, fashion and hedonism, remained bleak after heavy war losses of the Second World War. There, Orangina first appeared in cafés which people started frequenting again in an attempt to return to normal life. The taste of Orangina evoked the joy of summer and its unique appearance helped it become a hit in the post-war France.

In 1953, Bernard Villemont devised Orangina’s first advertising campaign. The poster showed an umbrella shaped like an orange peel – the brand was born.

In 1972, Orangina reinforced its identity through a TV campaign. To this day, ‘SHAKE IT!’ has remained the recognizable Orangina slogan.

From the very start, Orangina has been a brand trying to redefine the existing rules of marketing, the evidence of which is its unique packaging and advertising.

Logistic data

REGULAR 0,25 L
Package: 24 bottles in carton
Pallet: 66 cartons

ROUGE 0,25 L
Package: 24 bottles in carton
Pallet: 66 cartons

orangina-logistika-02 REGULAR 0,5 L
Package: 12 bottles in carton
Pallet: 108 cartons

orangina-logistika-03REGULAR 1,5 L
Package: 6 bottles in carton
Pallet: 76 cartons

REGULAR 0,33 L CAN
Package: 24 CANs in carton
Pallet: 90 cartons

UPSIDE DOWN 0,33 L
Package: 24 CANs in carton
Pallet: 90 cartons

News

Orangina + Haribo

Obala Group has started cooperation with Haribo!

Our consumers can now enjoy more with Orangina, with the each purchased bottle in bar, consumers get a packet of Haribo as a gift.

The action is being implemented in more than 500 objects across the Croatia, and it is starting from May 2016.

Best practice

Okreni stvari naglavačke!

Orangina “Okreni stvari naglavačke” – Split

Orangina protres – VMD Zagreb

Orangina “Okreni stvari naglavačke” – Rijeka

© Obala Grupa d.o.o., 2021.