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ORANGINA 80 YEARS

Since 1936, Orangina brings you a unique flavor of the
Mediterranean through its authentic taste of oranges
with real fruit pulp and its natural orange zest.

Orangina is a world famous brand – PREMIUM product

The name of the brand refers to the fruit from which it is made – ORANGES

Its unique bulbous bottle

From the beginning, the Orangina bottle has not changed. Its shape reminds us of the orange, while the texture of the bottle’s exterior reminds us of an orange peel.

A unique product

A high percentage of natural citrus fruit juice (12%) and orange pieces (2%) which gave the drink its natural flavor.

• low percentage of sugar
• low percentage of CO2
• natural orange color

Shake me!

To really enjoy the taste of Orangina, you HAVE TO shake it for the orange peel to mix with the refreshing orange juice.

ONLY THEN YOU WILL ENJOY THE REAL TASTE OF ORANGINA.

Orangina is a carbonated drink that involves the consumer in the creation of the final product.

ORANGINA IS THE ONLY CARBONATED DRINK THAT CAN BE SHAKEN.

Brand history

Orangina is a French national beverage, but the idea of a beverage made from fresh oranges originated in Algeria, a country famous for its orange plantations. Leon Beton lived in Boufarik, Algeria. While watching the warehouses full of fresh fruit, he thought about the different ways that oranges could be drunk year-round. He dreamed about a formula that would let people around the world drink a beverage made from oranges from his country.

At a fair in Marseille in 1936, he made the fateful acquaintance that a few years later would result in the most natural carbonated beverage in the world. Dr. Trigo, a Spanish pharmacist, was already making an orange-based beverage that he called Naranjina. Leon Beton bought the formula and started producing the drink in Algeria.

After World War II, France, the land of art, fashion, earthly pleasures, remained dull and struck by heavy war losses. Orangina first appeared in the French market in cafés where people were again gathering, trying to return a normal life. Orangina awakened the joy of summer, and with its unique appearance, it became a hit in post-war France.

In 1953, Bernard Villemont designed Orangina’s first advertising campaign. The poster showed an umbrella shaped like an orange peel – THE BRAND was BORN!

In 1972, Orangina strengthened its identity with a TV campaign – SHAKE IT!, which has remained the recognizable Orangina slogan until today.

From the very start, Orangina was a brand that redefined the existing rules of marketing because of its completely different way of advertising and packaging. The bottle has remained unchanged since the beginning, and its distribution has focused on the HoReCa channel.

Logistic data

orangina-logistika-01REGULAR 0,25 L
Package: 24 bottles in carton
Pallet: 66 cartons

orangina-logistika-05ROUGE 0,25 L
Package: 24 bottles in carton
Pallet: 66 cartons

orangina-logistika-02 REGULAR 0,5 L
Package: 12 bottles in carton
Pallet: 108 cartons

orangina-logistika-03REGULAR 1,5 L
Package: 6 bottles in carton
Pallet: 76 cartons

REGULAR 0,33 L CAN
Package: 24 CANs in carton
Pallet: 90 cartons

UPSIDE DOWN 0,33 L
Package: 24 CANs in carton
Pallet: 90 cartons

News

Orangina + Haribo

Obala Group has started cooperation with Haribo!

Our consumers can now enjoy more with Orangina, with the each purchased bottle in bar, consumers get a packet of Haribo as a gift.

The action is being implemented in more than 500 objects across the Croatia, and it is starting from May 2016.

Best practice

Okreni stvari naglavačke!

Orangina “Okreni stvari naglavačke” – Split

Orangina protres – VMD Zagreb

Orangina “Okreni stvari naglavačke” – Rijeka

© Obala Grupa d.o.o., 2016.

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